- Were the staff friendly on the phone and in person?
- Was the doctor warm?
- Was it efficient and informative?
- Was it in a good location?
- Was the clinic clean?
- How was the website?
- What did you like and dislike?
First impressions count. They count when your clients call your clinic or your abortion fund. They are listening for something. Anything. Any detection that the person on the other end of the phone might judge them. She's trying to decide if you're the right place for her.
Abortion is riddled with stigma. People think of back alley abortions and dirty instruments. If your clinic is in a bad neighborhood, needs a paint job, and your staff aren't warm and professional (maybe they answer their phone too quickly and sound apathetic), it just adds to the nasty abortion stigma. On the other hand, if you have a modern, clean facility out-of-reach from hassling protesters, affordable prices, and kind staff, you're rockin' it. Right?
Women don't share their abortion experiences, but it would make a difference, I think, for women to weigh-in and provide online referrals. I use all sorts of websites like Yelp! that help me determine whether I want to go to a certain restaurant or not. Do I want someone's opinion on the abortion clinic they went to? Yes, please.